How powerful would it be to have the foresight to anticipate your customers’ individual needs or to recognize patterns that affect a whole market in real-time? This is what predictive analytics and machine learning promise to deliver. Much of this capability already exists and is being used to considerable effect, especially by technology giants such as Google and Facebook.
Diane Castelino PH.D, Data Science and Research Lead At Mosaic Smart Data takes a look at how this technology can be applied to the financial services industry. Read the full article