In a crisis, everything should be focused on your people. The future of your firm will be defined by the tone you set.
Technology has given us all the channels we need – it’s what you say and the tone that counts.
Employees and clients make judgments based on how a firm communicates and behaves during challenging times. We saw this in NYC during 9/11 where the most effective firms maintained high levels of visibility.
We’re all experiencing news and information overload amid the coronavirus outbreak so we’re going to practice what we preach. Here’s a few focused pointers to help guide you in your communications with your colleagues:
- Internal communication takes absolute precedence
- Communicate clearly, every day. Be visible whenever possible
- Speak to and treat your employees like family
- Be human, positive and supportive
- Re-energise them with optimism, transparency and shared humanity. That’s real leadership
And finally, if we can give you one take away, it’s this: People don’t remember everything you said, but they do remember how you made them feel.
Chatsworth was the first communications agency to focus on fintech. We’ve been building fintech reputations for 20 years, steering start-ups through launch, growth and onto corporate action, and protecting and enhancing established infrastructures.
Looking for intelligent, informed and connected fintech PR which delivers results and value?
Get in touch and let us help build your reputation and tell your story.