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Communicating with employees and clients through a crisis

 

In a crisis, everything should be focused on your people. The future of your firm will be defined by the tone you set.

Technology has given us all the channels we need – it’s what you say and the tone that counts.

Employees and clients make judgments based on how a firm communicates and behaves during challenging times. We saw this in NYC during 9/11 where the most effective firms maintained high levels of visibility.

The Chatsworth team has over 20 years-experience guiding leaders and organisations through benign and challenging market and operating conditions.

We’re all experiencing news and information overload amid the coronavirus outbreak so we’re going to practice what we preach. Here’s a few focused pointers to help guide you in your communications with your colleagues:

  • Internal communication takes absolute precedence
  • Communicate clearly, every day. Be visible whenever possible
  • Speak to and treat your employees like family
  • Be human, positive and supportive
  • Re-energise them with optimism, transparency and shared humanity. That’s real leadership

And finally, if we can give you one take away, it’s this:  People don’t remember everything you said, but they do remember how you made them feel.

Investors splash the cash on British fintech startups

Chatsworth was the first PR agency to focus on fintech. We have been building fintech reputations for 20 years, steering start-ups through launch, growth and onto corporate action, and protecting and enhancing established infrastructures.

And our sector is booming. Heartening news this month with reports that global investors poured money into the UK’s fintech sector last year, almost doubling the amount invested here between 2018 and 2019 — despite the rest of the world suffering a slight downturn in funding.

British fintech companies attracted USD 48.5bn (£37.4bn) of investment in 2019, up 91 per cent from USD 25.4bn a year earlier. Data released by KPMG also revealed the number of deals in the UK reached a six-year high, defying the amount invested globally where overall fintech fundraising fell just short of 2018’s record at USD 135.7bn.

Across Europe, the UK accounted for half of the top 10 deals and netted more than 80 per cent of the continent’s record-setting total of USD 58bn.

Read more here.

R3 – Leading the enterprise blockchain revolution

Chatsworth leads global PR support for enterprise blockchain software firm R3, currently rolling out its Corda platform across industries like financial services, healthcare, shipping and more.

Working with R3 since its launch, we have provided strategic and tactical communications to support the growth of its client network from an initial group of nine banks to over 200 institutions across the public and private sectors, backed by over funding from over 45 investors.

Utilising R3’s team of expert spokespeople, we have positioned the company and its partners as thought leaders in enterprise blockchain, securing tens of thousands of pieces of coverage across the globe in outlets such as The Economist, CNBC and Financial Times, positioning Corda as the only viable alternative to legacy financial systems. R3 was also recently named one of the top tech companies to watch by the Wall Street Journal.

R3 is now widely seen as the leading voice on blockchain technology, with a consistent stream of media requests for comments and speaker opportunities, and an ever-growing network of clients and partners.

Chatsworth was the first communications agency to focus on fintech. We’ve been building fintech reputations for 20 years, steering start-ups through launch, growth and onto corporate action, and protecting and enhancing established infrastructures.

Looking for intelligent, informed and connected fintech PR which delivers results and value?

Get in touch and let us help build your reputation and tell your story.

Distilling a complex story into an engaging conversation

SWIFT has been a key component of the global financial services infrastructure for as long as Chatsworth can remember.

We worked with the SWIFT team to create a campaign to stimulate conversation and debate around its key SIBOS event.

Our creative focussed on SWIFT’s core offering, facilitating international payment messaging, KYC, anti-money laundering and cybercrime mitigation tools.

The result was a series of eye-catching, effective branded communications used on-site and online, creating engagement with thousands of delegates.

Chatsworth was the first communications agency to focus on fintech. We’ve been building fintech reputations for 20 years, steering start-ups through launch, growth and onto corporate action, and protecting and enhancing established infrastructures.

Looking for intelligent, informed and connected fintech PR which delivers results and value?

Get in touch and let us help build your reputation and tell your story.

Fintech PR’s original top dog – Chatsworth Communications

Fintech PR

Maybe its something to do with our booming sector, but everyone and their dog is a so-called expert in fintech these days. But is there any bite behind all that bark?

Global into the UK fintech sector doubled last year to USD 48.5bn (£37.4bn) with the number of deals in reaching a six-year high.

Chatsworth was the first communications agency to focus on fintech.

We’ve been building fintech reputations for 20 years, steering start-ups through launch, growth and onto corporate action, and protecting and enhancing established infrastructures.

From global brands like R3, SWIFT, CLS, ICAP and the London Stock Exchange to energetic, game-changing fintech start-ups like Previse, Mosaic and Limeglass, we’ve delivered with our clients.

Looking for intelligent, informed and connected fintech PR which delivers results and value?

Get in touch and let us help build your reputation and tell your story.

Q&A session with our interns Isabel, Max and Eleanor

Isabel, Max and Eleanor joined Chatsworth as interns and progressed to take on full time roles with the company. We sat down to talk with them about their journey into Fintech PR.

Tell us your Chatsworth story so far.

Isabel: “After graduating from university, I joined Chatsworth in July 2019 as an intern with a six-month contract. In September I was then offered a permanent contract and came on full time as an Assistant Account Executive. However, 2 weeks ago I was really pleased to be promoted to Account Executive.

“Prior to joining Chatsworth, I had minimal PR and fintech experience. However, seven months in, my confidence and knowledge has hugely increased thanks to the support and training from the rest of the team.

“As my first job after uni, Chatsworth has been a great introduction to the working world where I have been challenged but with constant support. Despite being one of the junior members of the team, I am still given great client exposure and work where I feel like I am making a real contribution to the accounts.”

What is a typical working day like at Chatsworth?  

Eleanor: “I can tell you that no one day is the same. We operate a variety of tasks spread across a number of clients, so we are always kept busy. Even when clients are quiet, we come up with innovative ways for optimum exposure to their key target audience. This could include nominating clients for awards, creating press releases off the back of company announcements or creating ads to promote their products.

“My supervisor keeps me on top of things, helping to prioritise work so I never feel overwhelmed.”

What were your preconceptions of the PR industry before starting at Chatsworth and have these now changed?  

Eleanor: “On the surface, you might assume PR is easy but there is so much that goes on behind the scenes. We have to develop the appropriate strategy and key messaging for clients and communicate this effectively to the right publications.

“The important part is keeping the ball rolling. We’re always on the lookout for opportunities to share client stories, meaning we have to maintain relationships with journalists and the clients themselves. After all, it’s about building a client’s reputation over time.”

How did you find the transition from university to working life?

Max: “Working life is very different from life at university. The hours are longer than those worked by the typical student and commuting is not to everyone’s taste. Despite this, I found my transition entirely painless and, after a few weeks, I didn’t give it a second thought.

“My transition was definitely eased by the way Chatsworth enabled me to grow and learn. Instead of chucking me in at the deep end, I was pushed to progress but never really found myself out of my depth. On the rare occasions I did, there was always someone ready to help.”

What is it like to work within the fintech sector?

Max: “Fintech encompasses such a broad range of businesses, using a diverse set of technology to solve problems I never knew existed; however, you will very quickly get to grips with it.

“The sector sees some of the most interesting developments in the financial world and presents the perpetual challenge of communicating intricate details with both clarity and precision.”

Tell us about the employee culture at Chatsworth?

Isabel: “Being a company with under 20 employees, there is a great sense of teamwork at Chatsworth, where your achievements are always noticed and acknowledged. Regardless of the varying levels of authority, there is no sense of superiority and I feel like I can go to anyone in the team for advice and guidance.

“Outside of work, we are a social team and regularly go to events such as pub quizzes, crazy golf and after work drinks. During work hours, we know when to get our heads down but also when to keep things light-hearted – such as with our office bake-off.”

Find out more about internship opportunities at Chatsworth.

Sibos London – plan ahead with military precision to get the best results

It’s that time of year when the great and the *good of global finance converge to hobnob and sell to each other in an exclusive global venue.

No, not Davos. That’s all after-parties, skiing and Leo DiCaprio…we’re talking about Sibos, SWIFT’s annual payments summit.

This year it’s in London. In September. Take away the dead summer months and that’s not far off.

With its frequently brilliant Innotribe sessions and a solid line-up of speakers and panellists, the event has become an unmissable fixture in the financial year for both established and challenger financial firms

Over 7,500 delegates attended Sibos in Sydney last year. Expect that to increase substantially, as London is such a sweet spot as a financial technology hub.

Thousands of financial professionals are going to visit this year.

Chatsworth’s advice? Start planning and booking now. Side venues, hotel rooms, camels, whatever you need. It’s going to be a busy one.

We’ve been covering Sibos for many years, helping our clients make an impact with their investment. We cannot emphasise enough the need to plan from now to maximise your investment.

Don’t commit the funds and then scrabble around two months beforehand. Think about your content. Plan your marketing and PR like a military campaign.

Sibos creates an ocean of announcements, deals and commentary. The media attendance at Sibos is pretty good, but these poor folks get slammed with press releases and announcements.

Make sure you craft your news for optimal market relevance. Got data/analytics? Share it. Contextualise your story. Make your announcements and data market relevant.

So how do you create cut-through when hundreds of other firms are looking to do precisely the same?

Plan your meeting schedule with military precision. And speak to the Sibos team – they are helpful, experienced and will advise you.

Smart social media. Obsess over the conference schedule – map your content to the speaker sessions and your organisation’s view.

Don’t just bang out pointless posts saying something is ‘interesting’ or ‘insightful’ and never reduce yourself to only liking other content. Engage in the debate. If you have a position, share it and build your audience.

And importantly, don’t forget about the people who are not there. More people read about Davos than attend it. The same goes for Sibos; communicate outside of the goldfish bowl.

Overall, get on the case now – don’t wait until August. If your organisation is attending, this will likely be one of your largest marketing and communications investments this year.

Fail to plan, plan to fail. As a US four-star general once said: “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

*it’s all relative

Crisis public relations and issues management

When it gets stormy, Chatsworth’s special situations service helps protect and enhance your reputation, ensuring we tell your side of the story and mitigating potentially negative news which could impact your reputation. Our team has decades of experience advising organisations and individuals with intelligence and discretion. 

Working with full confidentiality, Chatsworth delivers strategic and tactical PR advice and support when our clients need it most. We give leaders informed advice whether they are facing a potential crisis or in the midst of an existing one, helping them to prepare for and manage the communications challenges which affect their organisation’s reputation, ability to operate or valuation. 

Chatsworth has extensive expertise in litigation support – managing the communications process during the course of any legal dispute or adjudicatory processing to protect the client’s reputation. We work closely with in-house and external counsel, leveraging our media relationships to counteract negative publicity, interpret often complex legal issues. 

From positive story formulation to rapid rebuttal and response. Chatsworth will move the compass needle your way.