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Sibos London – plan ahead with military precision to get the best results

It’s that time of year when the great and the *good of global finance converge to hobnob and sell to each other in an exclusive global venue.

No, not Davos. That’s all after-parties, skiing and Leo DiCaprio…we’re talking about Sibos, SWIFT’s annual payments summit.

This year it’s in London. In September. Take away the dead summer months and that’s not far off.

With its frequently brilliant Innotribe sessions and a solid line-up of speakers and panellists, the event has become an unmissable fixture in the financial year for both established and challenger financial firms

Over 7,500 delegates attended Sibos in Sydney last year. Expect that to increase substantially, as London is such a sweet spot as a financial technology hub.

Thousands of financial professionals are going to visit this year.

Chatsworth’s advice? Start planning and booking now. Side venues, hotel rooms, camels, whatever you need. It’s going to be a busy one.

We’ve been covering Sibos for many years, helping our clients make an impact with their investment. We cannot emphasise enough the need to plan from now to maximise your investment.

Don’t commit the funds and then scrabble around two months beforehand. Think about your content. Plan your marketing and PR like a military campaign.

Sibos creates an ocean of announcements, deals and commentary. The media attendance at Sibos is pretty good, but these poor folks get slammed with press releases and announcements.

Make sure you craft your news for optimal market relevance. Got data/analytics? Share it. Contextualise your story. Make your announcements and data market relevant.

So how do you create cut-through when hundreds of other firms are looking to do precisely the same?

Plan your meeting schedule with military precision. And speak to the Sibos team – they are helpful, experienced and will advise you.

Smart social media. Obsess over the conference schedule – map your content to the speaker sessions and your organisation’s view.

Don’t just bang out pointless posts saying something is ‘interesting’ or ‘insightful’ and never reduce yourself to only liking other content. Engage in the debate. If you have a position, share it and build your audience.

And importantly, don’t forget about the people who are not there. More people read about Davos than attend it. The same goes for Sibos; communicate outside of the goldfish bowl.

Overall, get on the case now – don’t wait until August. If your organisation is attending, this will likely be one of your largest marketing and communications investments this year.

Fail to plan, plan to fail. As a US four-star general once said: “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

*it’s all relative