The old saying that a picture is worth a thousand words is a vast underestimation. In fact, the human brain processes visual content 60,000 times faster than it does text.
Communication is 93% non-verbal, even in the virtual online space. The brain sees in pictures and that’s how you can easily access your memory.
Images communicate. They make us curious and stimulate our minds as we view them. Visual content works and infographics, in particular, offer a highly effective way in conveying complex information in a simple and concise way.
Infographics are great for breaking down research and multiple data points into a digestible format. As a result, they are one of the most used B2B marketing tools where concepts are often complicated and benefit for a clear visual structure.
They are also excellent at fostering engagement. Infographics are liked and shared on social media x3 times more than other types of content. Speaking of engagement, people following text directions alongside illustrations perform with 300% more accuracy than with no pictures. Clearly, Ikea and Lego are onto something here.
Chatsworth employs our understanding and experience to deliver effective infographics which explain complex structures and ideas with clarity and context. Get in touch and we’ll help bring your narrative to life.