POSITIONING A FINANCIAL CRIME COMPLIANCE UTILITY

Communicating SWIFT’s product offering and vision

To facilitate the growth of SWIFT’s financial crime compliance division, it required a set of strong, concise and contextualised messages to communicate the offering and vision of its sanctions, KYC and AML products to customers, media and other stakeholders.

Chatsworth prepared and facilitated a full-day workshop with the SWIFT team in order to identify the key features, user benefits and overall vision for the compliance portfolio. We then delivered a comprehensive set of key messages, with proof points and soundbites for use in customer and media communications.

Based on the approved messaging, we developed a compelling infographic that graphically represented the compliance challenge and the need for SWIFT’s offering. Alongside this, we drafted and delivered a brochure with a concise, clear narrative supported by visuals to explain the compliance story and SWIFT’s sanctions, KYC and AML offerings to customers, prospects and journalists.