Developing Philips’ Brand Central internal communications campaign

How does a global leader in consumer electronics evolve its brand? It all begins within.

Chatsworth delivered the ‘Brand Central’ campaign to support the Philips senior management team and board during the evolution in the brand’s move towards Sense and Simplicity.

Brand Central brought the Philips brand promise to life through thought leadership and intelligent analysis. The project helped the senior management team communicate effectively across the business, showing imagination, intelligence and flair.