Chatsworth provides PR and marketing support for ParFX, the wholesale FX electronic trading platform developed to improve trading behaviour and transparency in spot FX. We were tasked with positioning and communicating ParFX’s unique offering to the global currency market in the wake of a breakdown of trust in incumbent platform providers and the debate around high frequency trading.
We positioned ParFX as the beacon model for trading in a fair and effective market – underpinned by unparalleled levels of transparency. We have led the debate on topics such as combating bad trading behaviour, stemming the rise of market data costs in financial markets and the need to shine a light on opaque trading and fee structures. We also highlighted how its principles are aligned closely with the FX Global Code.
The platform is now seen as a differentiated and credible tier 1 player with a distinct business proposition. It has won a host of industry awards and is actively sought for comment and insight by policymakers and journalists.
Our work also attracted the attention of Oxford University, one of the world’s most prestigious educational institutions. ParFX’s CEO Dan Marcus was invited to discuss FX market reform at a gathering of academics, and subsequently contributed towards a book on FX market structure.