As part of our work for Tradition, the global interdealer broker, Chatsworth provides PR and marketing support for ParFX, the wholesale FX electronic trading platform owned by the group. We were tasked with positioning and communicating ParFX’s unique offering to the global currency markets in the wake of a breakdown of trust in incumbent platform providers and the debate around high frequency trading in FX markets.
ParFX’s unique matching mechanism applies a meaningful randomised pause to all orders, enhancing certainty of execution for all participants regardless of technological sophistication or financial strength. Chatsworth positioned the platform as the beacon model for trading in a fair and effective market, and established ParFX’s spokespeople as expert commentators on the changing face of electronic FX trading.
The team is now actively sought for comment and has obtained extensive print coverage and broadcast interviews on outlets such as Sky News, BBC News, Bloomberg, The Wall Street Journal and The Financial Times.