Chatsworth provides PR and marketing support for ParFX, the wholesale FX electronic trading platform developed to improve trading behaviour and transparency in spot FX. We were tasked with positioning and communicating ParFX’s unique offering to the global currency market in the wake of a breakdown of trust in incumbent platform providers and the debate around high frequency trading in FX markets.
Chatsworth positioned ParFX as the beacon model for trading in a fair and effective market – underpinned by unparalleled levels of fairness and transparency – and its senior leadership as expert commentators on the changing face of electronic FX trading. We also highlighted how its principles are aligned closely with the FX Global Code.
We have led the debate on topics such as combating bad trading behaviour in the FX market, stemming the rise of data costs in financial markets the need to shine a light on opaque trading practices.
The platform is now seen as a differentiated and credible tier 1 player with a distinct business proposition. It has won a host of industry awards and is now actively sought for comment and insight by policymakers and journalists. To date, it has obtained extensive print coverage and broadcast interviews on outlets such as Sky News, BBC News, Bloomberg and The Financial Times.
Our work also attracted the attention of academics at Oxford University, one of the world’s most prestigious educational institutions. ParFX’s CEO Dan Marcus was invited to discuss FX market reform and subsequently contributed towards a book on FX market structure. It will be published by Oxford University Press in the fourth quarter of 2018.